way: the motive discovery service for users to enjoy walking the street
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Summary
This paper will introduce the development process of “way”, a smartphone application which allows users to find unexpected information on their own, as a case study. The purpose of this study is to clarify the effectiveness of “the experience design methodology” found in the development process of internet companies. As a result, the study revealed that this methodology is effective for building a concept that can satisfy the users’ unconscious needs.
Journal
Annual design review of Japanese Society for the Science of Design [List of Volumes]
Annual design review of Japanese Society for the Science of Design 20(20), 72-77, 2015-03-25 [Table of Contents]